Red Wine Audio
“Working with Matt Turner has been a very positive experience. He provides top quality service and expertise. I greatly appreciate how easy it is to work with him, his professionalism, and how he continues to make our website a big success.”
Engaging Content
Red Wine Audio features up-to-date product information and juicy audiophile details that keeps their audience engaged.
iPad Optimized
Sit back, relax and check out the latest hi-fi hardware. The new site is optimized for the growing number of iPad users that are visiting.
About the Project
Red Wine Audio is a pioneer in battery-powered audio technology. To say that their Signature 30 Amplifier in 2006 was a game-changer—garnering dozens of awards from the audiophile press—is far from an understatement. And as if that wasn’t enough, in the same year the iMod (iPod modification) took off and got great press from the likes of Wired Magazine.
“Working with Matt Turner has been a very positive experience. He provides top quality service and expertise, and is always responsive to requests for updates and adding new content to our website. I greatly appreciate how easy it is to work with him, his professionalism, and how he continues to make our website a big success.”
Vinnie Rossi, Owner
The Perfect Fifth Solution
Here at Perfect Fifth, we love Mr. Rossi because he recognizes that building a great brand is an iterative process. We took over the technical management of redwineaudio.com in January 2009 to overhaul the HTML codebase, make the presentation consistent, improve SEO, and make updates easier. Using deep analytics and A/B testing, we uncovered some interesting browsing trends and pitched a newly realigned redwineaudio.com that would make his site even more effective.
This new direction capitalizes on the popularity of the iPad and the ‘Apple lifestyle’ among Red Wine Audio owners. Now that Red Wine Audio is a well established brand we used this refresh to streamline the site copy, focussing on impact and key product details. This change of emphasis allowed designer Julian Caustrita to feature the beautiful product photography in a stylish tablet device orientated design.
Project Overview
- Clean fresh layout
- Reduced marketing copy and made use of icons and images to ‘show not tell’ product benefits
- Harnessed the iMod organic search traffic (around 45% of site visits)
- Optimized the website for mobile devices like iPad and iPhone, which are a big part of the lifestyle of Red Wine Audio’s typical customers.