Sojourn Cellars
Sojourn Cellars has a lot to offer: delicious wine, an incredible tasting experience, and more. Perfect Fifth helped highlight their amazing winery with a website that mirrors their brand’s hard-earned prestige.
An elegant, on-brand email template helps Sojourn Cellars connect with their customers throughout the year.
Analytics
Robust analytics give Sojourn Cellars newfound insight into what drives their users throughout the purchasing process
About the Project
Sojourn Cellars is an enormously successful producer of artisanal pinot noir and cabernet sauvignon in Sonoma, California. They define the meaning of “quality not quantity,” with production of about seven thousand cases per year.
While their wine is rich and flavorful, their website lacked three key components that would echo their brand’s attributes and improve sales: a clear call to action to purchase their wines; a page that would encourage people to visit their tasting salon (one of the best tasting experiences in the country); and the overall design of the site didn’t reflect the quality and prestige that co-founder Craig Haserot had helped build for his brand.
“We hired Perfect Fifth to redesign and rebuild our winery website in December of 2010. We were extremely satisfied with their performance and the new website they developed.”
Craig Haserot, Founder and Proprietor
The Perfect Fifth Solution
Perfect Fifth started by partnering with graphic designer Julian Caustrita to create a new look and feel for Sojourn Cellars. Working together, we developed a cohesive design for the site and email template that reflected the level of success Sojourn Cellars had reached in their industry.
The next step was the build. A complex process of coding and content preparation that would make the site fast, easy to use, and position Sojourn Cellars with the highly respected image it had earned over the last 10 years. The email build was especially important, as we significantly improved their template design and setup code to track campaign performance.
Perfect Fifth also implemented Google Analytics services to tie into their ecommerce system, which presents a full view of their site data and allows them to analyze performance by segment. Today the site is clean, elegant, easy to use, and gives Sojourn Cellars a clear perspective of their brand’s online performance.
Project Overview
- Defined and presented a clear call to actions for visitors
- Redesigned the site to match the sophistication of the brand
- Unified the Sojourn Cellars branding and design across the website and email
- Improved SEO and site accessibility
- Incorporated an analytics solution that gives Sojourn Cellars a more complete picture of their online marketing effectiveness